I'm a New York-based designer, currently in Squarespace. As part of the Commerce team, I'm leading the online store onboarding and activation experience, while helping merchants get to their first sale.

We are working in a hypothesis driven experiemetns, launching and iterating our design based on live data.

Before, I was a senior experience designer at Learnvest,
a Northwestern Mutual company. There, I was part of the company’s digital transformation, designing new digital platforms and services for financial advisors and business-facing users.

I also mentored young designers on the team, helping them understand the complex landscape, and guide them with their own work.

Prior to moving to New York, I worked in Autodesk’s R&D Innovation Center in Tel Aviv. While there, I created web and mobile apps for Mini Cooper and Caterpillar.

My bachelor’s degree is in industrial design from Holon Institute of Technology.