I'm a senior product designer, currently at Wix.com. As part of the Editor team I’m designing tools to help users build their site.

We are working in a hypothesis-driven experiment method, launching and iterating our design based on live data.

I also mentor young designers on the team, helping them understand the complex landscape, and guide them with their own work.

Before, I was a senior product designer at Squarespace, where I was part of the Commerce team, leading the online store onboarding and activation experience, and guiding merchants to their first sale.

Before, I was a senior experience designer at Learnvest,
a Northwestern Mutual company. There, I was part of the company’s digital transformation, designing new digital platforms and services for financial advisors and business-facing users.

Before, I worked in Autodesk’s R&D Innovation Center in Tel Aviv, Israel. While there, I created web and mobile apps for Mini Cooper and Caterpillar.

My bachelor’s degree is in industrial design from Holon Institute of Technology.

In my free time I love to attend a pilates class, go to the beach, and spend as much time as possible with my cute son Guy (and his dad).